My Books

This book presents the essential steps and techniques involved in writing killer medical press releases for the mainstream media, such as newspapers, magazines, and TV/electronic media.  

Recommended for corporate communications/PR professionals, jouranalists, and medical/healthcare experts.

• Available also at Amazon 

• Kindle Book Rs 250 at Amazon.in, and US$ 3 at Amazon.com

• Paperback Rs 320 (within India, including postal charges)

The book is a compilation of 320 inspiring quotes on five growth dimensions of health, wealth, education, relations, and spirituality.  It can serve as a daily dose of inspiration for us to enjoy life in all its dimensions. 

• Available also at Amazon 

• PDF is for free download at Slideshare.Net

• Printed Book Rs 200 (excluding postal charges within India)

• Printed Book USD 2 (excluding postal charges outside India)

The book uses humor and stories to deliver insightful messages on social business. If you think going social is a business imperative and your business is not social yet, this book is for you. 

The book outlines the three stages of a social business transformation: humanization, socialization, and democratization. It introduces many stimulating concepts such as humannovation (innovation with human face), social funnel (why brands need to convert their social followers into co-creators), and customer identify matrix (building communities by nurturing identities of customers).

• Available also at Amazon 

• Printed Book Rs 200 (excluding postal charges within India)

• Printed Book USD 2 (excluding postal charges outside India)