Ideation Tools

The framework explains the four different types of value an organization can create at various stages of its life cycle.

The framework explains the six key factors of Change Management. It helps organizations evolve their own strategy and action plans to respond to the external changes. The framework increases turnaround potential and makes growth exponential.

Social Funnel signifies the coming together of the roles of marketing and innovation with the emergence of social media technologies. Based on the level of engagement of customers in social platforms, the Social Funnel categorizes them into four groups: Followers, Evangelists, Disciples, and Creators - and provides organizations an engagement roadmap.