My Books

Writing

This book presents the essential steps and techniques involved in writing killer medical press releases for the mainstream media, such as newspapers, magazines, and TV/electronic media.  

Recommended for corporate communications/PR professionals, jouranalists, and medical/healthcare experts.


Personality Development

The book is a compilation of 320 inspiring quotes on five growth dimensions of health, wealth, education, relations, and spirituality.  It can serve as a daily dose of inspiration for us to enjoy life in all its dimensions. 


Marketing

The book uses humor and stories to deliver insightful messages on social business. If you think going social is a business imperative and your business is not social yet, this book is for you. 

The book outlines the three stages of a social business transformation: humanization, socialization, and democratization. It introduces many stimulating concepts such as humannovation (innovation with human face), social funnel (why brands need to convert their social followers into co-creators), and customer identify matrix (building communities by nurturing identities of customers).